From being fully a media-sharing app for selfies and anything visually appealing, Instagram is branching out to the eCommerce field.
It will quickly roll out a shopping feature which online stores and shoppers will find very convenient.
The social giant is more or less aware that mobile commerce is going to overtake PCs in two years’time or even earlier, hence it wants to be certainly one of its cornerstones.
What’s nice about Instagram’s new feature is so it could serve as a marketing channel for the products, and even way more for the online store.
As for your potential customers, they will have the ability to see and explore your products and never having to leave buy instagram views for another site.
How to offer on Instagram
The standard Instagrammers among you will find Instagram’s shopping feature quite simple to use.
Now, if you’re not just a fan with this visual media sharing app, but looking engrossed as a possible revenue source, you simply need to prepare high-quality photos which highlight your products.
To begin with, upload an image which features around five products that you’re selling.
When an individual clicks on the tap to see products link at the bottom left of the photo, a draw will be on all the items, showing the product’s name and price.
If they click on a draw, they will be used across to a full page that shows the entire description, special features and accessories-if you will find any-of a product.
While the customer is there, they might prefer to go through the Shop Now link within the merchandise details, which will redirect them to the merchandise on your website where they can purchase it.
Know who buys from you
Instagram recently reported so it has hit 400 million daily active users, lots of whom are prospective customers of yours.
Using Instagram’s shopping feature gives you the opportunity to market your products and double your sales projection.
Besides increasing your sales, the shopping feature also gives you usage of Instagram Insights which gives crucial information that will assist enhance your marketing strategy.
Instagram Insights records your followers based on the demographic factors; additionally, it teaches you which of one’s posts draw their interest the most.
Most important of most, it allows you to see who buys from your own store through Instagram’s shopping feature and which of one’s products have high demand.
Isn’t that something worth exploring for your business?
Have you been already an Instagrammer or likely to be one for the sake of selling more?
Online sellers don’t be left behind. Multichannel marketing could be the quickest route to reach your customers. UnderstandingE offers tutorials on Magento, M2E Pro, Magmi and other eCommerce tools that permit you to sell and earn more on Amazon, eBay and other marketplaces.