A current vending machine industry-wide survey revealed that the is losing many potential customers due to a insufficient consumer education. The study surveyed 2,223 people on the Internet. The objective of the newest industry study was to ascertain consumer motives for purchase decisions. The study also examined potential areas to expand use and the typical public’s awareness of new technology and products.
The key findings of the vending machine industry survey are listed below.
– Reasons for purchases. Consumers cited convenience and ease as the top reasons to make purchases.
– Consumers were hesitant to make purchases due to the fact of poor selection and a misconception that vending machines do no offer healthy options.
– Brand recognition is imperative to sales. Consumers expressed a top brand loyalty. Most consumers browse prior to get and select a familiar item.
– Potential consumers think vend prices are high when compared with other retail outlets. Vending machine individuals are unaware that sales tax and bottle deposits should be a part of the buying price of products.
– Most clients are unaware of new technology like cashless payment options appealed to a great portion of these surveyed. Also, consumers didn’t find out about new technology that ensures product delivery.
Most potential consumers were hesitant to make purchases due to a belief that vending machines don’t offer healthy or fresh products and a perception of high vending prices. Customers expressed a desire to read nutrition labels ahead of purchase. Also, potential consumers felt they may not trust the freshness of vending machine items.
If vending operators can make nutritional information accessible, and alert consumers to the freshness of items in vending machines, they could expand their consumer base. A large proportion of consumers browse selections before building a choice. Therefore, point of sale promotions, like digital displays are a good way of capturing impulse sales.
Vending machine operators can use this information to enhance the industry. There is without doubt that better advertising and consumer education are essential to enhance consumer confidence.
Peter Levine is the president of VencoaVendingMachines.com, a number one supplier of vending machines including soda vending machines to small and medium size companies in most fifty states. Peter has years of experience in the vending machines industry and brings all his expertise to grow his company into one of many top vending machines supplies in US.
Elliptical exercisers provide a calorie-burning workout that is free of some of the problems experienced by other machines. However consumer reports and reviews advise that quality-control issues are a significant factor.
Elliptical exercisers are a combination stair-climber/cross-country-ski simulator. The motion of the feet is in flattened circles or ovals (otherwise known as an ellipse), hence the name elliptical machine. The worth of the workout depends upon resistance that decelerates the elliptical machines drive system as you attempt to turn it. Some elliptical machines make use of a band or belt driven drive system; nicer more costly models use magnetic force to create resistance.
Elliptical machines have gain popularity for some reasons:
· The pedaling is low impact and therefore joint friendly.
· Exercise on an elliptical machine is weight-bearing. This helps defend against osteoporosis.
· Movable arms are available on some models. This adds an upper-body benefit to the workout.
· Exercising on an elliptical machine is easy. Some cross-country ski machines require a little coordination.
· An elliptical machine burns calories just like effectively as a treadmill.
Elliptical machines are best suited to an individual who is moderately fit and probably will always be at that level. Beginning exercisers will see them difficult while advanced exercisers may not discover the workout very challenging. What follows is a recap of the Consumer Report findings on elliptical machines.